Skills
Hi, I'm Afiya.
I Build.
I Market.
A Calicut-based web developer and performance marketer on a mission to help Kerala's businesses grow online — with clean code, smart ads, and content that actually resonates.
My Story
From Curiosity
to Career
Growing up in Calicut, I was always the person everyone turned to when their website looked broken or their Instagram wasn't growing. What started as a hobby — tinkering with code and trying to figure out why some ads worked and others didn't — turned into a genuine passion.
I pursued my education with a focus on digital marketing and web technologies, diving deep into everything from HTML/CSS and WordPress to Shopify theme customisation, Google Ads strategy, and Meta Ads funnel building.
As a fresher, I bring something that experience alone can't always offer — fresh thinking, full energy, and a hunger to prove results. Every project I take on gets my complete focus, whether it's a one-page website or a full ad campaign overhaul.
My approach is simple: understand the business first, then build the strategy around it. I don't believe in cookie-cutter solutions — every client gets a plan that's made for them.
My Journey
The Timeline
Key milestones that shaped who I am as a digital professional.
Started Learning Web Development
Built my first website using HTML & CSS. Got hooked on the idea that code could create anything.
Discovered Digital Marketing
Dived into Google Ads & Meta Ads. Realised building is only half the job — getting people there is the other half.
Mastered Shopify & WordPress
Completed in-depth training on Shopify theme development and WordPress site building with a focus on conversion.
First Client Projects
Delivered real results for early clients — a Shopify store, Meta Ads overhaul, and social media growth campaigns.
Launched afiyarina.com
Officially launched as a full-service digital growth partner for businesses in Calicut, Kerala & beyond.
My Expertise
Skills &
Proficiencies
Built through hands-on learning, real projects, and a genuine love for all things digital.
Tools I Use
Shopify
Store setup & customisation
WordPress
Elementor & custom themes
Google Ads
Search, Display & Shopping
Meta Ads
Facebook & Instagram campaigns
Google Analytics
GA4 & Tag Manager
Canva & Figma
Design & prototyping
HTML / CSS / JS
Custom front-end code
Meta Business Suite
Social scheduling & reporting
What I Stand For
My Core Values
The principles that guide every project, every conversation, and every result I deliver.
Results Over Vanity
Follower counts and impressions are nice. Revenue, leads, and conversions are what actually matter. I measure success by what it does for your business — nothing else.
Transparency Always
You'll always know exactly what I'm working on, what your ad spend is doing, and what the numbers say. No jargon, no fluff — just honest reporting and clear communication.
Speed with Quality
I respect your time and your deadlines. Fast turnarounds don't mean cutting corners — I build systems and workflows that let me deliver quality work without delays.
Partnership Mindset
I don't just complete tasks — I care about your business like it's my own. Your growth is my growth. I invest in understanding your audience, your goals, and your market.
Always Learning
Digital marketing and web development change fast. I stay ahead of algorithm updates, new ad formats, and emerging tools so your strategy is always current and competitive.
Local Roots, Global Thinking
Based in Calicut, I deeply understand the Kerala market. But my strategies are built on global best practices — so your business can compete locally and beyond.
Credentials
Education & Certifications
Formal learning backed by hands-on practice — the combination that actually builds skill.
Degree in Digital Marketing / Web Technologies
Core foundation in marketing principles, web development, and digital strategy.
2021–2024Google Ads Certification
Search, Display, and Shopping campaign management certified through Google Skillshop.
Google SkillshopMeta Blueprint Certification
Facebook & Instagram Ads management, pixel setup, and campaign optimisation.
Meta BlueprintShopify Partner Development
Theme customisation, app integrations, and store performance optimisation.
Shopify PartnersWordPress & Elementor Development
Advanced site building, custom CSS, and conversion-optimised page design.
Self-certified PracticeGoogle Analytics 4 (GA4)
Tracking, reporting, and data-driven decision making with GA4 and Tag Manager.
Google SkillshopLet's Build Something
Great Together
Book a free 30-minute discovery call. No pitch, no pressure — just a clear, honest conversation about what your business needs to grow online.